Words from Readers

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“There’s something special about this book!

I couldn’t put this book down. Although not a self-help book, his witty and even sarcastic views of many social situations could only lead to more confidence. Bravo Brand aka Charles and I look forward to reading more from more from you in the future!”

--Kevin Dahlstrom

2-24-26 

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“Sharp, funny, and uncomfortably accurate”

5.0 out of 5 stars Charles talks about situations that most of us face in life, in a funny, witty twist

Sharp, funny, and uncomfortably accurate 

-- Shriman Y.

02-23-26

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"My mind was blown!"

"Best satire I've read in a long time. Mr. O'Neill has a way of bluntly stating what we all think but are afraid to admit. Being cool is easy; we just need to get out of our own way. Changed my world view. P.S. Loved the quiz!"

--Brett R

02-21-26

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"Brilliantly witty satire!"

"This is a deadpan user’s guide to looking cool when, inside, you are at red alert with self-doubt. And what is “cool,” really? Coming across as confident, self-assured, and comfortable in your own skin—at least on the surface.

Charles O’Neill delivers fifteen brilliantly witty, laugh-out-loud performances on how to appear Mister Cool while quietly unraveling in your own head. If you are looking for sharp humor that also makes you think, pick up a copy of this cool little book."

-- Gary Braver,pen name of Gary Goshgarian, is the internationally best-selling and award-winning author of RUMOR OF EVIL and TUNNEL VISION. 

01-17-26

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"What a Cool Book"

"Outstanding. An excellent, fun read"

--Carmen

12-19-25