Cool is Dead. Or at least heavily sedated.
Just Released
Cool is just hiding behind sunglasses and an overpriced latte.
Brand Mavrick--creative director at the fictional Panopticon Agency--offers a field guide to those who've mastered the look of detachment while quietly unraveling. You won't be fixed. But you'll see the absurd choreography we all perform to look unbothered while we're screaming inside.
This is not self-help. But if you've ever stared at your reflection and asked, "Am I mysterious or just exhausted?" this book is for you.
Brand Mavrick is the alter ego of Charles O’Neill, who writes from long exposure to corporate America and the bad habits it quietly rewards—useless meetings, hollow slogans, managers who hoard authority like damp cardboard, and obedience disguised as initiative
